WildGlow Case Study: Science-First Skincare Rebranding for Indian Skin

Overview

WildGlow combines cosmetic technology with a deep understanding of Indian skin tones and concerns. While the products were effective, the brand needed clarity, consistency, and stronger consumer trust.

Lazzy Designers led a complete rebrand across identity, content, and social media.

The Brief

Create a modern, science-backed skincare brand that speaks clearly to Indian skin needs while building credibility and consistency across platforms.

Our Solution

We repositioned WildGlow as a knowledgeable yet approachable skincare brand, focusing on education, clarity, and visual consistency.

What We Delivered

• Brand positioning & identity redesign

• Comprehensive brand guidelines

• Social media strategy & visual templates

• Content marketing framework

• Campaign and launch communication support

Impact

• Improved brand recall and content consistency across platforms

• Increased social media engagement by 40-45% within 3 months

• Steady growth in social engagement post-rebrand

• Stronger consumer trust through clear, educational content

Timeline: 4–5 months